Lately, I’ve been enjoying a tequila called Pink Pig. It’s an odd name, I know, but the story behind it is great, trust me! Co-founders Marissa Gonzales and Autumn Chiklis have a very distinctive point of view when it comes to the spirit. I chatted with Marissa while I was doing some research for my tequila library blog.
Q: Marissa, what made you take this approach with your Pink Pig tequila?
A: We were tired of “tequila for her.” So, we crafted a tequila like her: bold, complex, and with exceptional taste. Despite the fast–growing number of female-founded and led businesses, liquor has remained a male dominated space. Apart from diet drinks and fruity cocktails, alcohol is almost exclusively created by (and marketed towards) men. So, on International Women’s Day, we raised a glass to our new mission: create a unique, premium tequila that celebrates the drive, power, and ambition of women.
Q: Pink Pig is a unique name for tequila. How did that come about?
A: When I was little, all I wanted was to sit on a pink pig pillow at reading time after recess. Every day I would run back into the classroom, only to find someone else had gotten it first.
Ultimately, my mom sat me down for some life-changing advice – advice that would become a battle-cry for every challenge: “If you want that pig, it‘s up to you to make it happen. Leave recess early, be first in line. Set yourself up for success, and then go Get That Pig.
Two decades later, we still cheer “Get That Pig” on every occasion. Whatever challenge you‘re facing, whether it‘s running a marathon, learning a language, or in our case, crafting an exceptional tequila – set yourself up for success, and go Get That Pig!
Q: That’s a great story! Tell me more about the charitable component behind your brand.
A: Too often, women are faced with social and economic hurdles that keep their dreams out of reach. At The Pink Pig, we want to help lower those barriers, which is why we’re proudly supporting Grameen America. Grameen America is a nonprofit organization that provides micro loans, training, and support to low–income women to help them start or expand their small businesses. When you purchase a bottle of The Pink Pig, you help empower these hard–working entrepreneurs.
Q: and finally, tell me about your new brand, Anejo Cristalino.
A: Cristalino is an añejo that has been filtered through activated charcoal to remove its color, keeping the vanilla, butterscotch, and caramel notes in añejo we adore, while bringing back the herbaceous, citrusy zing of a blanco we crave. Made with 100% blue agave and aged in white oak bourbon barrels, cristalino is the most sippable tequila on the market, and it elevates any cocktail.
Wow! That sounds great. I LOVE a brand that tastes fabulous AND gives back. Congratulations to you ladies and if any of my readers tries Pink Pig, let me know what you think!